where it all vegan

Ocra, an upscale vegan restaurant opening its doors in Los Angeles, needed a contemporary logo for their brand. We discussed their target audience and the brand’s core values, allowing me to properly assess what kind of vibe the restaurant was looking for. I came up with a few logo options, each one highlighting different positive aspects of the establishment. The company loved the way I used negative space to create a fork and ultimately chose that as the final logo. I experimented with several different color themes until we agreed that green and purple promoted the freshest and most wholesome appearance.