it all begins with an idea.

Prince Candy Distribution wanted to expand their business to include the world of Kosher consumers and begin distributing sweets with a good hechsher. The name for the kosher branch would be “Dynamic Delights,” and they needed a great logo. We sat down together to discuss the brand’s purpose and core values. During our conversation, I filled out a questionnaire, which I saved for future reference. I discovered that the company hoped to eventually start selling their own products, and that they needed me to design various product labels for the items they were selling.

scroll down to see how i made it happen

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scroll down to see how i made it happen 〰️

  • 1. brainstorming

    Once I felt I had a good sense of the brand, I began brainstorming. I created a mind map, writing down everything that came to mind when I thought of candy and distribution companies. In addition to that, I wrote up a list from A to Z of words associated with the brand. Being a serious chocoholic, brainstorming all that about sugary stuff was quite effortless, while the distribution part was a bit more challenging.

  • Collection of colorful candy and snack packaging, moodboards, and notes on a pink background with tape.

    2. researching

    Next, I did some research to ensure that my design would be on target. I checked out what other brands in the candy industry were using for their logos and created a mood board, taking note of color themes, fonts, and details.

  • Open sketchbook with the title 'Dynamic Delights' on the left page and various blue handwritten logos and tags related to 'Dynamic Delights' on the right page, set against a pink background.

    3. sketching (yes, with an actual pen and paper;)

    After organizing my ideas and research, I was ready to start working on the actual logo. I began sketching some tentative logo ideas with bubbly letters and thick strokes.

  • Open laptop displaying colorful graphic design software, a notebook labeled 'Sketches,' and a cup of coffee on a pink background.

    4. computer sketching

    Here’s where the fun began! I sketched out my ideas on Adobe Illustrator, which allowed me a lot more freedom with the typography and color. Using the computer to create my vision also got me thinking about and creating, some new concepts.

  • A person holding a smartphone displaying options for colorful candies against a pink background.

    5. logo options

    I chose some of my favorite sketches and mocked them up on candy-related items (like, hey, this is actually HAPPENING). I then sent them to the client, asking them to choose the option that they felt defined their brand most accurately.

  • Collection of presentation slides with branding guidelines, typography, social icons, and contents for a design project, featuring red, pink, and white color schemes with product images.

    6. finishing up

    I sent the client the final logo and icon in all necessary files, along with a comprehensive brand guide customized exclusively for Dynamic Delights.

the challenge

As much as I truly enjoy the creative and stimulating work of graphic design, every project comes with its unique challenge. With Dynamic Delights, the fact that the company chose such a long name was making things look a bit messy at first, but with a bit of brainstorming, a tad of tweaking, and a lot of Siyatta Dishmaya, the end results were beautiful.